Juicy Couture

 

USA clothing designer Juicy Couture was co-founded in 1994 by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc.
The Juicy Couture brand was originally popular on the West Coast of the United States, when their fashion lines focused on sportswear. Nash became Gela Nash-Taylor in March, 1999 when she married bassist John Taylor of Duran Duran. Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line's East Coast debut in New York City in November, 1999.

The American clothing designer Juicy Couture then added collections for men and children in 2002, and bathing suits and accessories for women, including shoes, handbags and jewelry (including very popular charm bracelets) were added to Juicy Couture's line in 2004.

In 2003 Travis Jeans Inc, which owned all of Juicy Couture's assets, was purchased by Liz Claiborne Inc. for US$53 million, plus a percentage of future earnings. Skaist-Levy and Nash-Taylor remained co-presidents of the company, and remain the creative minds behind Juicy Couture.